There are many ways to advertise your crypto-based products, but one of the most effective tactics is influencer marketing. After all, what millennial isn’t obsessed with YouTubers and their strange love of green juice.
Per Research and Market, the global cryptocurrency market size grew to US$ 1,782 Billion in 2021. And it was estimated that this market would reach a value of US$ 32,420 Billion by 2027, with a CAGR of 58.4% during 2022-2027. In such a massive market, it is the right time for your organization to dip a toe into the increasingly-trendy waters of cryptocurrency and blockchain.
As a representing crypto-based product, the Bitcoin market cap reached an all-time high and had grown by over 1,000 billion USD, as reported by stats of Statista.
In our interview with NoxInfluencer marketing head, Crescencio, we know why crypto influencer marketers are so important and some tips on how to get started.
What Is Crypto Influencer Marketing?
Crypto influencer marketing is an integrated marketing strategy where you partner with social media celebrities – or influencers – to market crypto-based products, services, and projects.
Nowadays, as overwhelming coverages of the crypto market wipe out on social media, a specific content niche appears on YouTube too, the Crypto Niche YouTubers. Crescencio said, “some of these content creators lead the opinions of crypto market trends and insights and have built their solid authority among consumers”.
Therefore, the advertising way of collaborating with such influencers for crypto brands to reach target customers makes sense for marketers.
“As part of the campaign, you provide the influencers with a product (in most cases, tokens), and they promote it to their followers across multiple social media channels, such as Instagram and Twitter.” Said Crescencio.
Crypto influencer marketing has many benefits for both brands and influencers. For brands, this type of marketing is an excellent way to reach a highly-targeted, engaged audience that is especially interested in exploring new opportunities in crypto and blockchain. It’s also a great way to build brand awareness and drive traffic to your website or other online properties. Influencers, meanwhile, benefit from crypto campaigns by earning money for the promotion and generating interest in their own brand.
Influencer marketing, with quick-to-see results, also has a long-term strategical impact on brand awareness building over time. Different from advertising content, running on Google or Meta, influencer marketing content will always stay on social media if influencers don’t delete them.
Even after your campaign, brands still can gain lasting traffic from preview sponsored posts.
Why Is Crypto Influencer Marketing So Important?
The internet is an essential part of modern life, and the number of people who are now using the internet is rapidly increasing. Many people are now turning to the internet for information and advice, and this includes financial topics. Crypto is a fast-growing industry, and therefore, there is a great deal of interest in it.
The global cryptocurrency market was estimated to reach a value of US$ 32,420 Billion by 2027. With such a high volume of potential investment and trading, it’s no wonder that there are so many people who are curious about crypto. People are eager to learn more about crypto, understand how it works, and discover new ways they can use it.
As key opinion leaders among consumers, influencers who create professional content for a specific niche are exactly the idols for people to follow.
Therefore, if brands are going to reach these potential customers, directly working with crypto creators can help to build strong brand awareness.
How To Find The Right Influencers
To partner with influencers for your crypto project, you need to find the right ones for your campaign. people will begin by researching the most popular social media platforms where crypto influencers usually publish content, such as YouTube, Instagram, and TikTok.
Take Instagram for example, there are thousands of strong crypto influencers active on Instagram. If you start with Instagram to find influencers directly, you should use hashtags such as #crypto #cryptocurrency #blockchain and #bitcoin.
Some marketers might need to search by detailed requirements to influencer type, such as following size, location, audience demographics, engagement rate level, etc. Using an influencer marketing tool, such as NoxInfluencer, or Influencify, would be a recommended option.
3 Tips Your Crypto Influencer Campaign
As with any marketing campaign, it’s important to do your research and make sure that you’re partnering with the right influencers for your project. Here are a few tips to make sure your crypto influencer campaign is a success.
Make sure to have a good budget
Running a successful influencer marketing campaign takes time and effort. If you’re partnering with top-name influencers, expect to pay a decent amount. It’s best to plan for a larger budget if you want to run a successful campaign.
Choose your influencers carefully
Once you’ve selected your influencers and made a few offers, you’ll want to be careful when choosing which ones to accept. Make sure that you choose influencers who are a good fit for your brand and campaign.
Keep track of your campaign
It’s important to keep track of the progress of your campaign. Make sure that you have a system in place to track which influencers you’ve contacted, which have accepted your offer, and which have published content. This will help you understand what is working and what isn’t with your campaign.
Crypto influencer marketing is a great way to reach a highly-engaged audience that may be interested in investing in or using your product or service.
By partnering with crypto influencers, you can promote your product or service to a highly-targeted audience that is enthusiastic about exploring new opportunities in crypto and blockchain.
Keep in mind that running a successful crypto influencer marketing campaign takes time and effort. Choose your influencers carefully and make sure that you keep track of your campaign to track what is working and what isn’t. With the right strategy, you can reach a highly-engaged audience and promote your product or service like never before.
Top 10 US Crypto YouTubers
NoxInfluencer lists the Top 10 US crypto YouTubers in 2022, as a weapon for your crypto influencer marketing campaigns.
They are ranked by NoxScore, calculated by NoxInfluencer Social Media data academy based on five dimensions: Subs&Channel growth, Video updated frequency, Video performance, Engagement Rate, and Social media abundance.
Learn more about NoxScore
Among all crypto YouTubers from the United States surveyed by NoxInfluencer, the average subscriber number is over 56.7 thousand with 11.9 thousand of average views.
We also reveal their estimated price if brands want to collaborate with them. Coffeezilla has the highest price, USD 15,612. And the average price of US crypto YouTubers is USD 869.1.
When done well, influencer marketing is a powerful way to reach customers, grow your brand, and drive sales.
It’s important to pick the right influencers for your marketing campaign. You can do this by reviewing their follower numbers, engagement, and other metrics to ensure they’re a good fit for your brand. Keep in mind that influencer marketing is not a one-time deal. It’s a long-term strategy that requires consistent communication with your influencers.
You should also keep an eye on your budget to make sure you’re spending wisely and tracking revenue generated by your influencer partnerships to measure their effectiveness. With so many benefits, influencer marketing is an effective strategy that can benefit a wide range of companies. Whether you’re a small business or a large brand, it’s an affordable way to promote your products and reach new customers.