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&TV is the flagship Hindi GEC amongst the ‘&’ bouquet of channels from Zee Entertainment Enterprises Limited (ZEEL), a global media and entertainment company.
Staying true to the personification of the Ampersand, &TV signifies a conjunction of aspirations and rootedness which is synonymous with the spirit of New Age India. Through our content offering, we will bring together people and ideologies thus fostering cohesive viewing within Indian households. We will showcase a diverse and dynamic mix of relatable fiction, high voltage non-fiction, marquee events and blockbuster movies.