Preface: Influencer Marketing Ecology with Targeted Social Traffic
With global social media industry continually growing over the last decade, we have seen a flourished development in creator community across the globe. Without any doubt, YouTube sits solidly in the king throne of video content platforms, with DAU (Daily Active User) of 122 million. Most people’s attention has migrated from traditional media to social media, especially in last two years of the pandemic.
Asia, as the most crowded area on this planet, with a population of over 4 billion, is also embracing its booming social influencer economy. In China, the market of live streaming e-commerce in 2020 reached about 1237.9 billion yuan and was estimated to reach 4.9 trillion yuan by 2023, per Statista.
Being the hub of attention, social media platforms now are earning escalating traffic, which is seen as the new universal equivalent for business and influencers. Social platforms being new marketplace for brands mean a new monetization technique for influencers. While, grasping the behind data of this field is crucial for marketers and creators to leverage social media effectively.
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