How to Measure YouTube Channel Success?
Not a secret that YouTube has become a real job for many successful creators, so in this post we discuss what metric ratios to track in order to understand how your YouTube channel is performing. Because in the early stages of the channel, it can be challenging to understand whether things are going well and growth is constant.
We take a look at 3 of the most important ratios to measure.
- Comments per Views
- Likes per Views
- Views per Subscribers
Comments per views: How High is Engagement?
The best ratio for measuring success for comments vs views is comments/views = 0.5%. If your video earned a total of 1000 views, the ideal comments’ ratio that would prove a high level of engagement is 5 comments. This tip can be used in any situation to check if the ratio between comments and visits is ideal. But, of course, sometimes you can find videos with 1000 views and a hundred comments. In this case, this depends on several factors such as the subject of the video. If the video is a very specific topic which attracts many people, the views will be limited to the target audience which will be ready to discuss the subject in the comment section below.
Likes per Views: How Popular is Your Video?
The clearest ratio for measuring success when it comes to Likes on your video is likes/views = 4%. In simpler terms, at least 4 like every 100 views. Viewers and especially your subscribers will take the time to Like your content if they find it informative and entertaining. If your video’s Like count remains low, the best thing to do is to change the approach and try different ways to improve the quality of your productions until you find the winning solution.
Views per Subscribers: How Well Are You Growing Your Channel?
With great numbers comes great responsibility. The more subscribers to your channel, the more videos will need to have an adequate number of views. If your YouTube channel has 100,000 subscribers, then you should expect between 12-15,000 views per video. That’s an average ratio of views/subscribers = 14%. Ratios can change depending on the video channel type, content, and a number of videos available: the number of views also depends on the amount of uploaded videos, the upload frequency, and the efforts put by the Youtuber to become famous.
All these tips are a good measuring stick to use across your channel to see how well you are doing – and where you can improve.
