As the end of 2021 comes close, it’s time to wrap up all trending data and to reveal what trends have happened on social media over the past year.
It is unwittingly that we have already stayed with the covid-19 virus for two years. Unknowing since when, it seems to be normal for us to go out with masks on. Keeping social distance and staying at home most of the time has become a conventional doctrine. We will be no more fussed about unexpected cancellations of flights due to sudden epidemic turmoil at the destination.
Social media has been a mental bay for most of us. Luckily, being able to hang around in the virtual world to seek fun and meet friends and family, to some extent, is a drug for humans to ease loneliness and distress caused by the pandemic.
Approaching 2022, NoxInfluencer concludes the top trending YouTube channels in 2021 (as of Nov 2021) globally. The content by them in 2021 represents the most popular topic in this tough year. The two-year pandemic marks a historic era in human history and the trending content on the Internet during this special time will also be meaningful to all of us.
NoxInfluencer explores all 2021 YouTube trending content in the area of the USA (as of Nov 2021). And in the report, two ranking lists are shared. The first one ranks the top 20 YouTube influencers who have the most videos on US trending. The second one ranks the top 20 YouTubers whose percentage of videos on US trending in their all creation in 2021 are highest.
Besides, a percentage profile of the top 5 categories that have the most videos on the US trending in 2021 is also made for YouTube in the United States.
In the list above, we ranked the 20 YouTube influencers who have the most videos on US trending in 2021. 15 of the 20 are organization channels, including 9 channels focusing on sports news and games. And 4 of the rest of the individual channels are under the gaming category. SSSniperWolf, with 30.4 million subscribers on YouTube, is the only entertainment channel on this list. But she was also a controversial gamer before.
Sports and gaming contents, especially by official organizations, are more likely to be on-trend in the United States. As a country with a prosperous sports industry, it’s understandable that US YouTube audiences are fanatical over sports and gaming content.
Unlike the last list, this ranking consists of 17 individual YouTube influencers and 3 organizational channels. And the categories of these contents are more diversified, covering education, science&technology, entertainment, etc. To organizational channel, their creation strategy will be more complete and richer. Therefore, the likelihood of organizations’ content being on-trend will be smaller. To individual channels under mentioned categories, creation capacity cannot support posting new content on daily basis, especially about those categories of content.
Therefore, the contents of the influencers on this list have a higher quality when spending much more time and effort to make. With fewer quantities and higher quality, the likelihood of their content to be trend will be higher.
Such as Dude Perfect and MrBeast, only post 19 and 25 videos in 2021. But all of their content was on YouTube US trend, with over 2.3 million and 16.5 million average views.
As NoxInfluencer analysis over US trending channels in the last two sections, Gaming and sports content is easy to go trends in America.
This profile displays the trending content categories percentage of 2021 US YouTube trending videos. The top 5 categories of US trending videos are Entertainment, Gaming, Music, Sports, and People&Blogs, accounting for 77% of all trending videos. In these top five categories, Entertainment and Gaming videos account for over 50%.
For creators, working on these categories on YouTube is more promising to hit the trend. For brands, seeking such creators to collaborate to do marketing is more likely to bring traffic to their own brands.