Introduction Influencer marketing can be a cost-effective way to create highly creative content for your brand, develop brand advocacy, and tap into the engaged audiences of other people. With a community of over 600 million active users, including many incredible…

Over the past decade, influencer marketing has gained its place in every marketer’s marketing blueprint. The immediate marketing outcomes and incredible performance by influencers from YouTubers to TikTokers to Instagrammers have established influencer marketing as an indispensable part of digital…