Why Influencer Marketing Works on Instagram


Influencer marketing can be a cost-effective way to create highly creative content for your brand, develop brand advocacy, and tap into the engaged audiences of other people. With a community of over 600 million active users, including many incredible content creators, Instagram has become a top visual influencer marketing platform for businesses of all kinds— start-ups as well as huge global brands. Instagram’s new algorithm change means paid ads, and influencer marketing has just become more relevant than ever.

Role of Instagram As an Influencer Marketing Platform

Instagram is one of the biggest platforms for advertisers to work with influencers and reach new markets fast when it comes to influencer marketing. Despite the fact that you can implement an Influencer Marketing campaign on almost any social media platform, it is highly recommended to give this journey a try on Instagram, as it is the best platform to make brand impressions.

A big reason that Instagram influencer marketing is so successful is that it eliminates traditional advertising obstacles and exposes the product to a new audience through your influencer associate, a more trustworthy outlet. Influencer marketing has been a very popular strategy for spreading brand awareness and growing your following, as it breaks the traditional barriers of marketing and allows you to reach your customers through YouTubers or Instagrammers with high trust with followers. Instagram Influencer Marketing can be a real game-changer for your brand and will help your business row on many levels.

Furthermore, brands can use influencer marketing tools to partner with a specific social influencer, tapping into their imagination and engaging the audience to create brand awareness authentically and naturally. In fact, Instagram influencer marketing is rapidly becoming one of the best ways for companies to raise brand awareness, increase their followers, and drive sales -especially as the Instagram algorithm continues to limit organic reach.

Besides, one of Instagram’s most exciting aspects of influencer marketing is the fantastic mix of people represented from the entire world, covering all kinds of niches.

Micro-Influencer Marketing in Instagram

The reality is that influencer marketing rates among influencers still vary widely. Unfortunately, when it comes to how much Instagram influencer marketing works, there is no one-size-fits-all answer, and there are several factors involved that go far beyond the number of followers of an Instagram influencer.

If you are considering giving up on the idea of Influencer Marketing because of your tight budget, actually you don’t necessarily need to have thousands of dollars to spend. For your business, Micro-Influencer Marketing may be just what you need to reach potential customers.

Generally speaking, a micro-influencer is someone who follows social media significantly, but not massively. This could range from 1,000 to 100,000 followers from anywhere. The best part about Micro-Influencer marketing is that some of them do not promote products or services for money, but for free samples and gifts. Some of them would charge based on the leads or the sales that the sponsored post results in. In a word, Micro-Influencer marketing costs you less.

What’s more, Micro-Influencer marketing connects influencers with a specific group of customers in some niche markets. Although influencers of Instagram have gained a form of “celebrity status”,  micro-influencers are more like ordinary people, and they seem to be very connected and trustworthy. @lauratully.co is a great example. She has been partnering with multiple businesses despite having just over 3000 followers and creating a bunch of sponsored Instagram posts. This is probably due to the niche and engaged following of their industry. As with all Instagram advertising material, by reaching niche audiences, companies will gain a lot.

One of the best benefits of working with micro-influencers is that they appear to maintain higher rates of interaction with followers than mega influencers. According to recent studies, there is a tending negative correlation between engagement rate and followings.

Brands used to prefer influencers with a large following. Seemingly, mega influencers have larger marketing value than micro ones and are likely to hit a bigger one. However, the truth is that influencers with hundreds of thousands of followers frequently lead lives that aren’t necessarily “natural.” And if you equate them with someone who has 5000 to 15,000 highly engaged fans on Instagram, who definitely won’t pay their rent through cashing in on Instagram sponsorships, it is much more important to the customer every day. Indeed, if a micro-influencer features a product on their channels, it may find it more like a friend’s trusted recommendation rather than a celebrity endorsement.


Influencer marketing has become a hot topic on the lips of many marketers, and it is not difficult to understand why when you think about the potential. Influencer marketing is an inexpensive and highly effective strategy to grow your business on social media. It generally includes a brand partnering up with a popular Instagrammer (influencer) with the purpose of promoting their products/services. The influencer already has a large audience, and by promoting the brand’s products, his/her followers will be persuaded to make a purchase. Under an ever-changing era, Instagram Influencer marketing has a promising future to lead in social media marketing, it is high time that companies should sense the dynamic business environment and adapt to it.

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