Noxinfluencer leverages its robust data capabilities to provide users with in-depth influencer data, including influencer channel data, audience data, video content data, and brand promotion data. This helps users quickly understand various aspects of influencer performance to achieve better marketing results.
Access method for the detail page: When clicking the influencer channel area, the drawer page of the selected influencer channel will pop up. Click [Details] on the drawer page to enter the detail page of the influencer channel. You can also quickly enter the detail page by clicking the influencer’s avatar or name in the search results.
Influencer Basic Data Analysis
The basic influencer data consists of two main parts: Data Overview and Content Data. Access to this data is automatically unlocked upon entering the influencer channel detail page, consuming one quota of basic data analysis. Repeated viewing consumes the quota only once. However, viewing other social media detail pages of the same influencer requires multiple quotas. (TikTok’s commerce data is also considered basic data.)
Data Overview
The data overview provides the basic data of the influencer channel, channel quality, collaboration price, CPM, and channel follower rank.
Basic Data
Basic data includes the channel’s average view count and fluctuation index, average interaction count and interaction rate, content volume and average release time, view count/follower count, and visual charts. Users can view data performance as needed, including the most recent 10 pieces of content, 30 pieces, 7 days (YouTube only), 1 month, 3 months, or 1 year.
YouTube average views, engagement rate, and engagement volume can be viewed separately for long and short videos, while Instagram supports separate views for image posts and video posts.
Channel Quality
Channel quality includes the Nox score and collaboration tendency, calculated based on various channel data to provide users with a quick basis for judging channel quality and collaboration tendency. Additionally, during collaborations with influencers encountering disputed behaviors (such as no-shows, fraud, etc.), users can submit feedback, and after platform review, it will be exposed to all advertisers in search and influencer data.
Collaboration Price and CPM
Note: Collaboration prices are calculated based on the recent video views of the influencer and the estimated CPM for their region. Due to many influencing factors on influencer quotes, the actual quote needs to be confirmed with the influencer.
Content Data
Content data (video analysis data) provides basic data of videos and images published by the channel, publication analysis, channel tags, and content data.
Basic Data
Basic data includes channel content’s engagement rate, views/followers, likes/views, comments/views, etc., along with visual charts. Users can view performance for the last 10 contents, 30 contents, 7 days (YouTube only), 1 month, 3 months, or 1 year as needed.
Channel Tags
Channel tags are derived from analyzing the channel and published content hashtags, titles, and descriptions.
Influencer Audience Analysis
Entering audience data automatically unlocks viewing permissions, consuming one quota of influencer audience analysis. Repeated views only consume once. Viewing other social media details of the same influencer requires multiple quotas. Audience data provides influencer channel audience characteristic analysis (audience regional distribution, language distribution, age and gender distribution), marketing analysis, audience interest fields, fan credibility, view timing and date distribution, and similar audience influencers.
Brand Promotion Analysis
Entering brand data automatically unlocks viewing permissions, consuming one brand analysis quota. Repeated views only consume once. Viewing other social media details of the same influencer requires multiple quotas. Brand data quickly reveals brands that the influencer has historically collaborated with or mentioned, compares brand promotion-related videos’ performance with regular videos, helping users better predict brand promotion effects. Users can view performance for the last 10 contents, 30 contents, 7 days (YouTube only), 1 month, 3 months, or 1 year as needed.
Clicking on a mentioned brand allows for viewing details of collaborations between the influencer and that brand, clicking on brand information takes you to the brand analysis page.
Permission and Quota Description
Viewing permissions for different data vary depending on the membership version. Users can view membership permissions and the remaining quota in team [Setting]—[Team Access]. Data viewing for the same influencer only consumes the quota during the first view, while subsequent repeated views do not consume the quota. Note: Viewing other social media data of the same influencer also requires consuming corresponding function quotas.