NoxInfluencer supports global influencers and content search on three platforms YouTube, Instagram, and TikTok.
Search
1.Channel Search
After choosing a social media platform, enter keywords related to the brand or product in the search bar. Click on the appearing keyword tags or press enter to initiate the search.
Common industries and product types can also be selected from influencer categories. You can also refer to the platform’s categorized resources. These categories are industry and sub-category divisions created by the Nox platform and provide users with reference numbers of influencer resources within each category. However, it is recommended to use the platform’s categories and search bar keywords separately. If you select a category, such as vacuum cleaners with 28k results, entering a search term in the search bar will further refine the search within these 28k results, rather than across the entire network of influencers.
The platform supports search with multiple keywords. There are two ways to return keyword search results:
- Return All Merged Results: Results that satisfy any one of the keywords will be displayed. The keywords are connected by an “or” relationship.
- Return the Common Parts of the Results: Results must satisfy all the keywords simultaneously. The keywords are connected by an “and” relationship.
When multiple keywords are entered, the default result mode is “Return All Merged Results,” meaning that any result satisfying any one of the keywords will be displayed in the results list.
You can also enable “Return common part of every keyword result,” meaning that the search results must satisfy all the keywords simultaneously.
To achieve more relevant results, you can enable Precise Search Mode/Extreme Mode. Due to stricter algorithms, the quantity of search results might decrease. Click on “AI Recommended Keywords” to automatically enhance search conditions based on entered keywords, offering you more influencer recommendations.
Keywords support targeted matching of channel names, descriptions, and tags. You can exclude unnecessary keywords and switch matching types as needed.
If you want to find influencers suitable for promoting a specific Amazon product, you can pay and copy the product link. The system analyzes product information and recommends suitable influencers.
2.Video Search
Enter keywords in the search bar to find results with the keywords in video/post titles. Keyword linkage can also be toggled in video searches.
You can also enter brand or product names, and the search returns videos with titles/tags containing those names, used as a simple brand search.
Note: For multi-word phrases, enclose them in English double quotes as shown:
Filter Conditions
A major advantage of Nox’s search function is the rich filter conditions, allowing users to precisely target desired influencers or content with numerous filtering options.
Common search conditions can be saved and viewed via the button on the right side of the search bar.
Search Results
Search results display basic data of influencer channels and video content. Click on an influencer channel area to open a detailed popup with more data and relationship management.
Relationship management allows advertisers to manage collaborations and notes on any influencer globally within the platform. Access points: search page, influencer detail page top-right corner, resource folder, message center top-right corner.
Selected channels can be added to an influencer favorites folder or promotion tasks. Results can be sorted by different dimensions and operations like “Hide Collected Channels”.
The display number of search results varies by membership version. If the limit is reached, it could be due to insufficient permissions. Contact your customer success manager or reach us at service@noxinfluencer.com for queries.
FAQs
Q: Why are there no matches or very few matches for certain keywords?
A: Possible reasons for limited results include:
- Inaccurate keywords: Try different keywords.
- Limited keyword scope: Expand keywords using attributes, audience characteristics, usage scenarios, or competitive/industry terms.
- Lack of localization: Use local language keywords to search.
- No data or data ranked low: Contact your manager or service@noxinfluencer.com; we’ll supplement resources based on user needs.
Q: Why can’t I find certain influencer channels on the platform?
A: Our influencer database continuously collects influencer data worldwide, but there are still a few influencers yet to be included.
If not found, manually upload influencer data to Nox. It typically completes within 2 hours. Add influencers via:
Q: How are influencer tags obtained, and why can’t I find certain influencers by tag? How accurate are the tags?
A: Nox analyzes influencer channel information and video content to derive suitable keywords as channel tags. Low-weight tags are filtered for relevance, which might cause mismatches. For mismatches, contact your manager or service@noxinfluencer.com. We continuously upgrade our database and algorithms for precise data.
Tips for Keyword Search
Tip 1: Refine your keywords
When conducting a keyword search, the accuracy of the search results can be improved by refining the keywords.
For example, if an advertiser specializing in cat supplies wants to find influencers to cooperate with, in addition to searching for the keyword “pets”, the “pets” keyword can also be refined to be a more specific niche. Such as “cats”, “cats food”, “cat litter”, etc. By searching for refined keywords, the accuracy of search results will be greatly improved.
Tip 2: Multiple Keyword Searches
In order to simplify the user’s search steps, NoxInfluencer simplifies the keyword search logic and supports multi-keyword search.
When brand needs to conduct multiple keyword searches, you can enable “Return common part of every keyword result” or “Precision Mode”
