The Instagram marketing landscape is changing fast. Marketers must keep their finger on the pulse of new trends and changes in the platform to stay ahead of the competition. And that’s where social media analytics comes in. If you’re just getting started doing influencer marketing on Instagram, or looking to take your strategy to the next level, social media analytics is a tool you need to succeed.
Social media analytics gives marketers an insider view into how their audience is engaging with their content and what type of content they respond best to. With this information, you can create more effective content that drives results for your brand across all social channels including Instagram.
Let’s take a look at 4 ways social media analytics can help you master Instagram marketing….
Track the performance of your Instagram ad campaigns
Whether you’re running a paid or organic campaign, tracking the performance of your Instagram ad campaigns is essential.
Using social media analytics to track your ad campaigns, you can assess the effectiveness of your ad spend, ad creative, and target audience. You can also see how different ad types and scheduling strategies impact your campaign performance. With this information, you can make adjustments to your campaigns to optimize your return on investment (ROI).
When it comes to tracking ad performance, there are a few Instagram ad metrics you need to know.
Instagram ad impressions – This metric refers to the number of times your ad was displayed in the feed or on Explore.
Instagram ad conversions – This metric refers to the number of people who completed a desired action, like making a purchase or signing up for your email list, after clicking your ad.
When collaborating with Instagram influencers to do marketing, brands need Instagrammers to provide campaign metrics, which are generated from Instagram Insights of IG accounts. To verify metrics’ authenticity, brands must turn to third-party tools to check the data.
On Instagram Insights, you can view Instagram ad impressions, ad clicks, and ad conversions, or third-party social media analytics such as NoxInfluencer. You can also view these same metrics in Google Analytics if you’re running an Instagram ad campaign on the Google Display Network.
Measure user engagement and audience growth
For influencers to collaborate with brands, social media analytics help them improve influencer marketing content to earn more sponsorships. And growing following is also one of the most essential goals for influencers.
As you track the performance of your Instagram ad campaigns, you’ll also gain insight into user engagement and audience growth. This information can help you refine your Instagram content strategy to attract new audiences and keep your current followers engaged.
Engagement rates – Instagram Insights shows you your average engagement rate, which is the average number of likes and comments per post. You can use this information to determine the type of content your audience prefers. If your engagement rate is low, you may want to try posting new types of content to increase engagement.
Audience growth – As your audience grows, so does your potential reach and impact. Measuring your audience growth allows you to stay on top of your Instagram growth rate to ensure you’re growing your audience at a healthy rate. If your audience is growing too quickly, you may want to consider scaling back on your frequency to maintain high-quality content.
Discover what type of content your audience loves
In addition to tracking the performance of your Instagram ad campaigns and measuring user engagement and audience growth, you can also discover what type of content your audience loves. This information will help you create more effective Instagram posts that resonate with your audience and drive consistent engagement.
Engagement rates – When you analyze engagement rates for each type of content, you can see which types of posts are most popular with your audience. Based on this data, you can create a consistent posting schedule that includes high-performing types of content to drive consistent engagement.
Audience breakdowns – When you analyze audience breakdowns for each type of content, you can see which types of audiences are engaging with your content. This information will help you tailor your Instagram content to best reach your target audience and win new customers.
Find out which Instagrammers in your niche are most popular
As you track the performance of your Instagram ad campaigns, you’ll also gain insight into which Instagrammers in your niche are most popular. This information can help you form partnerships with like-minded Instagrammers to collaborate on content to expand your reach and drive more conversions.
Top Instagrammer list of every niche category in different regions – Third-party influencer marketing platforms, such as NoxInfluencer, will publish and update internally social media ranking lists. Both influencers and brands can turn to them to find popular Instagrammers in a certain niche.
Social media trending hashtags tool – correctly using Instagram hashtag can give an unbelievable power to your influencer marketing campaign and also your content creation. In addition to bringing unexpected traffic to your campaigns or posts, hot hashtags can help you find the most popular Instagrammers in your niche and expand your reach and drive more conversions.
The Instagram marketing landscape is changing fast. Having the right social media analytics tool and influencer marketing platform can make you an informed marketer who always grasps social marketing trends and drives massive traffic from your Instagram campaigns. Having deep insights into instagram trends can take your influencer marketing strategy to the next level.