If you’ve been watching social media trends in the last couple of years, then there is probably no need for us to introduce you to TikTok. The video-sharing app has grown from strength to strength and today is one of the most popular social media apps among all age groups and geographies.
As it is officially reported, TikTok has 1 billion monthly active users. TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone.
And this popularity of TikTok has also given a huge boost to its influencer marketing sector. Influencers have become a primary source of inspiration for users who love their videos and pictures, often so much that they want to know more about them. And marketers have taken note! TikTok is now a great place for brand awareness. So how can you use TikTok as an effective marketing tool? Read on for our top 4 tips for influencer marketing on TikTok.
Why is TikTok a great platform for Influencer Marketing?
TikTok has been a great platform for influencer marketing because of a few key reasons.
First, TikTok is one of the fastest-growing social media apps right now, making it a prime place for influencer marketing. With a MAU of 1 billion, TikTok has overtaken Facebook as the world’s most downloaded app.
Second, TikTok’s focus on short-form content makes it easier for influencers to create a large quantity of high-quality content quickly. TikTok also has a wide variety of people who use it, from celebrities to everyday people. This diversity makes it easy for marketers to reach a wide audience.
Another reason TikTok is a great platform for influencer marketing is the extensive method of targeting that the app allows. While some social media networks have only recently started to allow for targeting beyond demographic factors, TikTok allows for almost any targeting method you can think of. You can target by interests, keywords, location, and much more. These targeting methods make it easy to find influencers who best match your brand’s desired audience.
Tip 1: Using the Right Influencer Marketing Platform
This is an important step, so do not skip this. More and more marketers are turning to influencer marketing platforms when implementing influencer marketing campaigns, instead of finding and contacting influencers directly on social media. So is TikTok marketers.
You need to find an influencer marketing platform that helps you track the progress of your campaign, while also letting you engage with potential influencers. Some platforms also let you start discussions with potential partners, which is another reason to choose the right platform.
Although you can use TikTok to find influencers (as it is a social media platform), you should find a dedicated influencer marketing platform to keep track of everything. A professional platform focusing on influencer marketing makes you a pro at influencer relationship management and running multiple campaigns with high efficiency.
Additionally, an influencer marketing platform can help you establish a payment system for working with influencers. TikTok itself does not have a way to handle payments, so you need to use a third-party app to exchange money for services rendered.
TikTok does have an API, making it easy to integrate with other apps. But there is no specific feature for working with influencers, so are other social media platforms. After all, all social tycoons are trying to direct brands and marketers to use their own marketing service, such as TikTok for Business.
TikTok itself won’t do marketers any favor in influencer marketing. You will want to consider an influencer marketing platform like NoxInfluencer, which lets you use TikTok as a discovery tool for finding influencers. The tool lets you search for influencers based on their follower count, level of engagement, and other metrics.
Tip 2: Choosing the Right Influencer for Your Campaign
After you have found the right influencer marketing platform, the next step is to find the right influencers for your campaign.
You can do this by creating a brief that describes the type of partnership you are looking for, along with the kind of content you want created. You can also use the platform to start a discussion with potential influencers who are a good fit for your campaign. TikTok has an influencer section too, where you can find influencers with high follower counts.
But remember, just because they have a large following does not mean that they are a good fit for your brand. Engagement rate of their content is also a key metric to assess influencer quality. Also, choose influencers who have a similar audience to your brand, and who have a strong creative vision.
If you need help finding influencers, you can use influencer marketing platforms’ creator search engine, which has advanced search filters to conduct a fine-grained discovery. A right platform, such as NoxInfluencer, enables marketers to look for influencers based on criteria of location, following level, engagement rate, average views of content, etc..
Tip 3: Create a Compelling Ad
Once you have found the right influencers for your campaign, it is time to create a compelling ad that will get your brand the attention it deserves.
You should keep in mind that the ad will be shown on the TikTok feed, where it will be surrounded by other ads. This means that your ad needs to be extremely eye-catching and should not exceed the 30-second ad limit. Your ad also needs a strong call-to-action, so it is obvious what the user should do after viewing your ad.
Your ad should also have a creative theme that ties into your brand. If your brand is particularly visual, then your ad should be visually appealing. TikTok also allows for vertical ads, which gives you more space to work with. But TikTok should not be your only TikTok marketing strategy. Make sure you have multiple TikTok ads running at once, in order to keep the feed fresh.
Tip 4: Timing is Everything
Finally, remember that timing is everything in social media marketing — especially on TikTok. You need to post your ads at the right time, so they get the most exposure.
The best times to post on TikTok are between 5pm and 7pm EST and 10pm and 12pm EST. These are the times when users are most likely to be on the app, so your ads are more likely to be seen. But please note that different TikTokers have different golden times. When doing influencer marketing with TikTokers, brands should ask their advice over when is the best time to get content exposure. Alternatively, some influencer marketing platforms like NoxInfluencer provide a most-viewing time distribution diagram for each influencer through social media audience prediction analysis.
If you want to find the best times to post on TikTok, you can use a social media scheduling tool. These apps let you see the best times to post on TikTok and other social media platforms, so you know when your content will get the most attention.
You can also use a social media management tool to schedule your posts in advance, so you never miss an opportunity to get your content in front of your audience. TikTok also has an analytics section where you can see information on your page, such as how many people have viewed your page and how many people have followed you.
TikTok has grown from a simple platform for short-form videos to a full-fledged social media network with millions of users. This growth has also given rise to influencer marketing, a practice that has become a great source of brand visibility. It is important to find the right platform, select the right influencer, create a compelling ad, and time your posts at the right time to get the most out of your TikTok marketing efforts. With these tips in mind, you can use TikTok as a powerful marketing tool to reach a wide audience.