In the world of digital marketing, it’s difficult to keep track of all the moving parts. Even when you think you have a firm grasp on everything, something new comes along and leaves you scratching your head.
TikTok Influencer Marketing is one of those things that has left many social media marketers scratching their heads. Influencer marketing on social media is tricky because there are so many different factors to consider when launching an influencer marketing campaign. For example, if your goal is to increase awareness of your brand or product, how will you measure that? What kind of influencers do you need based on who your target audience is?
If you’re struggling with how to measure the effectiveness of your TikTok influencer marketing campaign, read on to learn four ways social media analytics can help increase ROI on your efforts:
- Read more:
- 5 Reasons Social Media Analytic Tools Help Influencer Marketing Campaigns in 2022
- 2022 Social Media Analytics: How YouTube Analytics Benefits Marketers
What is TikTok Influencer Marketing
Before we dive into discussion about the 4 ways how social media analytics boost influencer marketing campaigns on TikTok, let’s learn more about what is TikTok influencer marketing.
When it comes to a successful influencer marketing campaign, you’re looking to engage with both your existing and prospective customers.
TikTok influencer marketing is a marketing strategy that involves partnering with social media users who have a large following. With a large following, these social media users can help you increase brand awareness, drive traffic to your website, and increase sales. Because social creators with a large following always have great influence on their followers’ purchase decision, and that is why we call them “influencers”.
TikTok influencers are a great way to reach a younger audience. The average age of a TikTok user is between 13 and 20 years old. Influencers can help you target this audience through creative marketing strategies like sponsored posts, product reviews, and branded content.
Way 1: Measure Content Performance
The first way social media analytics can help increase ROI on your TikTok influencer marketing campaign is by measuring content performance.
The best way to do this is by using an engagement tracking tool like NoxInfluencer. NoxInfluencer allows you to monitor your influencers’ posts and see how many likes, comments, and shares they’re getting. You can also track how many impressions your posts are receiving.
These metrics are helpful because marketers can use this information to determine which TikToker to partner with, whose content performs better on Tiktok, which one of the campaigns is running on track.
For example, if your posts are reaching a large number of people but aren’t receiving many comments, this may mean your content isn’t resonating with your audience. It might be time to try something new.
Way 2: Track User Engagement
Another way social media analytics can help TikTok influencer marketing is by tracking user engagement. This means you can measure how many people are interacting with your influencers’ posts. The more engagement an influencer is receiving, the more likely they are to put your brand in a positive light.
TikTok has a built-in engagement tracking feature that allows you to see how many people are tapping the heart button, sharing, commenting, and sending messages. You can use this information to see which types of posts are resonating with your audience. This can help you decide what kind of posts to ask your influencers to create for you.
However, some TikTok influencers are unwilling to share the private data of their TikTok account when their content does not perform as expected. Under such circumstances, brands can turn to third-party social media analytics as a way of getting performance data reference.
Way 3: Identify Key Influencer Behavior
Another way social media analytics help TikTok influencer marketing is by identifying key influencer behavior.
This includes things like the types of posts your influencers are creating for you, the number of followers they have, and the amount of engagement they’re receiving.
For example, if you’re working with multiple influencers, you can use their posts to identify which ones are providing the best results. This will help you determine which influencers are worth keeping on your campaign and which ones might be better suited for other projects. It’s important to keep track of this data because it will help you make the most out of your TikTok influencer marketing campaign.
Social media analytics like NoxInfluencer allow users to monitor all TikTok influencers post updates and all metrics trends, from following growth, to post volume changes, likes changes.
Way 4: Track Trending TikTok Hashtags
Finally, one way social media analytics help TikTok influencer marketing is by tracking trending hashtags. This can help you reach a wider audience by building relationships with other TikTok users.
This is also a great way to get your TikTok influencers more followers, as reaching out to other TikTok users will help them get more exposure.
You can use a tracker like NoxInfluencer to see which hashtags TikTok users are most engaged with. This can help you create more TikTok content that’s relevant to your audience. It can also help you connect with other TikTok users so you can build relationships that will benefit your brand in the long run.
Now that you know what TikTok influencer marketing is and how social media analytics can help, it’s time to put it into practice.
To get the most out of your TikTok influencer marketing campaign, it’s important to keep track of various metrics like content performance, user engagement, and key influencer behavior, using social media analytics to track trending hashtags that are popular among TikTok users so you can reach a wider audience. With these tips, you’ll be well on your way to launching an effective TikTok influencer marketing campaign.