So you’ve decided to invest in Influencer marketing. What now?
It can be challenging to know where to begin with this new kind of marketing. After all, it’s not like traditional digital marketing where there are plenty of pre-made lists with the contact details of relevant bloggers, Instagram influencers, and vloggers.
So do you have a complete plan and clear goals to reach?
How do you find them in the first place?
What kinds of influencers should you look for?
How do you reach out to them?
How do you assess your campaign?
There is so much we can tell you about how to draft an influencer marketing strategy. Let’s get started!
What is Influencer Marketing Strategy
Influencer marketing is a marketing strategy that you choose to implement. With an influencer marketing strategy, you know the end goal that you’re looking to achieve. You know what you want to get out of working with influencers. You set clear expectations for everyone involved in the process. And you have a way to measure whether or not the campaign was a success.
Set your marketing goal
You can’t just decide that you want to work with influencers and start sending out free products left and right. You need to start by asking yourself why you want to work with influencers in the first place. What is the goal of your influencer marketing campaign?
- Why are you choosing to work with influencers and not another type of marketing?
- What do you hope to achieve with your influencer marketing campaign?
- What do you want your audience to get out of the collaborations?
- What do you want your brand to stand for?
Influencers are going to be representing your brand. They are going to be the face of your company or product. You want to make sure it’s a partnership that aligns with your company’s values and goals. You also want to make sure you’re working with the right types of influencers. You want to target influencers that your audience will respond to. And you want to make sure you’re targeting the right influencers for your brand.
Make budget plan
Since you don’t know how many collaborations will end up successful, it’s important to first decide how much you’re willing to invest in influencer marketing. You don’t want to go all in and then not be able to properly execute your strategy due to lack of funds.
Start by calculating what you would like to invest per influencer. Multiply that amount by the number of influencers you would like to work with. That’s the total amount you would like to invest in your influencer marketing campaign. You also need to take into account the cost of sending out free products to your influencers.
And any other marketing campaigns you’re running at the same time as your influencer marketing campaign. You also want to make sure you have a budget set aside for tracking the results of your influencer marketing campaign.
Set up KPI to assess marketing performance
A key performance indicator (KPI) is a metric used to measure success in a marketing campaign.
It’s the thing that you’re looking to achieve with your influencer marketing strategy. You need to set clear goals for your campaign and find ways to track how close you are to achieving them. Based on the goals, you can set up KPI to measure success of your influencer marketing campaigns.
Discover influencers fitting your niche
Now that you have set up goals and budget, you have already owned a general plan. It’s time to start looking for influencers.
The first step is to decide what type of influencers you want to work with. You need to find people who are relevant to your brand and who have a large following. You also want to make sure they’re the right fit for your brand. So how do you go about doing that?
There are a few different ways you can discover influencers. You can use a tool like NoxInfluencer to find the top influencers in your niche. You can use hashtags to search using in-app search features on social media, such TikTok and YouTube.
There are a ton of different ways you can go about discovering influencers. You just need to choose the one that best fits your needs and your budget.
Reach out to influencers
Now that you have a list of influencers that you’d like to work with, it’s time to reach out to them.
The most important thing to remember is that you need to be genuine. Don’t send out a mass email. Don’t offer to pay them for any kind of collaboration on the first try. And don’t offer them products in exchange for a post or mention.
Start by sending each influencer a personalized email. Let them know who you are and why you want to collaborate with them. Let them know why they would want to work with you. You can even offer to send them a sample of your product.
Let them know you would love to work with them. If they’re interested, they’ll let you know. If they’re not, they’ll let you know as well. That way, you leave everyone feeling good about the opportunity.
Design your campaign
Now that you’ve found influencers to work with and you’ve reached out to them, it’s time to design your campaign. Think about what type of content your influencers are creating and let that guide your strategy. Think about what type of content your audience is consuming.
What do they like to see? What do they like to click on? What do they like to share?
Make sure you’re capitalizing on all the ways that you can drive traffic and get people engaged with your brand and your product. Make sure you’re sending your influencers product to review, take pictures and create beautiful shots of your product. Make sure you’re engaging with your audience and answering any questions they have. Make sure you’re using hashtags to get in front of new audiences and driving engagement with your current audience.
Track your success
Now that your campaign has ended, it’s time to see how successful it was. You can do this by tracking the following metrics:
- Number of clicks – How many people clicked on your campaign.
- Brand awareness – How many people were exposed to your brand.
- Engagement – How many people engaged with your campaign and content.
- Reach – How many people were exposed to your campaign.
- Click-through-rate – How many people clicked on your campaign.
- Sales – How many sales you made from this campaign.
Now that you know how successful your campaign was, you can make changes to your influencer marketing strategy next time around. You can see what went right and what went wrong. You can make changes and improvements to your strategy and campaign for next time. You can use these metrics to track the effectiveness of your influencer marketing strategy. You can track these metrics to see how successful your strategy is. You can use these metrics to track how successful your campaign was.