5 Benefits of Social Media Analytics for Influencer Marketing Campaigns

Influencer marketing is a great way to reach your target audience and drive brand awareness. However, choosing the right influencers, creating engaging content, and monitoring the performance of your Influencer Marketing campaign can be challenging.

If you want to get the most out of your Influencer Marketing campaigns, you need to know which influencers are performing well, which content performs best with your audience, and what type of content they respond to best. Data analysis and statistics are necessary for every step of your campaign process.

Regardless of influencer discovery or campaign monitoring on social media, multiple metrics have to be calculated and analyzed. Therefore, having a social media analytic tool is inevitable for all social media marketers.

With social media analytics, you’ll be able to identify the most effective influencers for your brand based on their follower demographics and engagement metrics. You will also be able to measure how successful each individual piece of content was by tracking shares, likes, and comments on that content. This blog will discuss 5 benefits of social media analytics for Influencer Marketing campaigns:

1. Track Influencers on Social Media

A successful marketing campaign entails targeting right audience using right content through proper channel. Regarding influencer marketing, choosing a right channels equals collaborating with a great influencer.

In such cases, most marketers demand tracking influencers on social media. With social media analytics, marketers are able to track influencers across various social media platforms such as YouTube, Instagram, and TikTok.

Checking influencers’ historical following growth trends and tracking them in the near future are the most basic needs of a social media analyst.

Furthermore, tracking the demographics of their followers, and their recent posts are also essential in assessing influencer quality and seeing whether they are worth partnering with.

You’ll be able to see which influencers reach your target audience, and how large their audience is. This is based on your target audience’s activity on various social media platforms, as well as your past social media posts. Plus, the social media analytic tools will also show you which posts were the most successful, allowing you to replicate and create similar posts in the future.

2. Measure Content Performance

The social media analytic tools will also allow you to measure the performance of each piece of content you create. This includes the influencer posts you collaborate on with influencers, as well as brand-created posts. You’ll be able to track the number of impressions each post gets and the number of likes, comments, and shares a post receives. You’ll also be able to track how many times the posts are viewed, how many times they’re re-posted, and how many times they’re emailed or printed out. This information will tell you which posts are the most successful, which posts aren’t as successful, and what you can do to make underperforming posts more successful.

3. Social listening: Monitor Brand Mentions

A smart social media analytic tool can serve as social listening or monitoring tool. It means marketing analysts can monitor their brand mentions or their competitor mentions on social media, using social media analytics.

These kinds of tools, such as NoxInfluencer and Meltwater, make users informed of the latest trends and insights on social media with intelligence related to their niche market, including themselves and competitors.

Understanding opinions about your industry inside out is an essential part of making your social marketing campaign successful.

Social media analytics enable analysts to see if anyone is discussing your brand on social media if the discussion is positive or negative, and how many people are discussing your brand.

This information will let you know if there are any issues with your products or if something positive is happening with your brand. It will also give you an idea of how significant your brand awareness is. In this way, brands can have a direction of which action they should take to do marketing or respond to users’ feedback.

4. Find Best-Performing Content

Since we have discussed the benefit of social media listening of social media analytic tools, we can extend another benefit, which is to discover those well-performed content on social media through reading the stats report generated by tools.

Commonly, a social media analytics tool is powered by a self-built or third-party-backed database, which includes and updates social media data at back end. Such as NoxInfluencer,

This includes posts you create, as well as posts created by influencers. You’ll be able to track the number of impressions each post receives, as well as the number of likes, comments, and shares each post receives. It is also possible to track how many times a post is viewed and how many times it’s emailed or printed out.

When marketers can easily identify which posts are the most successful, and which posts are less successful, they can know what they need to do to make underperforming posts more successful.

5. Find The Best Influencers For Your Brand

As mentioned in the last section, a powerful database is the basis of social media analytics. And millions of data will be integrated and translated into a readable report for users to analyze the stats of social media influencers.

In addition to generating data reports, the database of analytic tools can also used to support a search engine, which means users can also search social media content or influencers using analytics.

For marketers, social media analytic tools can be used to discover best-fit influencer partners. Different from the search feature built-in on YouTube, Instagram, or TikTok, social media analytic tools allow users to make advanced searching with rich filters, such as setting up following scale, audience areas, niche tags, etc.

Marketers will be able to easily track which influencers are performing well based on the data provided by the analytic tools. This will let brands focus your attention on working with the best influencers for your brand, as well as make it easy to identify which influencers are a good fit for your brand.

Conclusion

When used correctly and made the best of these benefits, social media analytics are a great way to improve your social media marketing performance.

Of course, the benefits of social media analytics are definitely far more than above five ones. Data analytic is touchstone for all modern marketing activities. A powerful social media analytic tool would be a key engine for our marketing campaigns on social media.