For a lot of individuals, small business owners and corporations, becoming a YouTuber seems like a difficult task. However, if you fall into this category, you should try it out before concluding. Never let nervousness stop you from trying something new.
If you are a small business owner, then, the opportunity to market your products on your YouTube channel might be enough motivation to create one. If not, then, you carefully need to identify why you want to become a YouTuber. Through your YouTube channel, you can educate, entertain, create connections with people and earn a living. Taking the step above will help steer you towards taking steps to achieve your YouTubing goal faster. This is because you will be creating only contents that are capable of engaging your audience enough to make them subscribe to your channel, bookmark it and share among their friends, family, and colleague.
Once you have decided to become a YouTuber, the first thing you need to identify is your target audience. Do you want to build a fan base of teenagers? Or Middle age females? Once you have determined who your target audience is, you can then decide on what niche you want to base your channel on. You will decide this while carefully considering the kind of persona your target audience is, what they are likely interested in and what is of benefit and great value to them.
After identifying your prospective niche(s), the next step is to research top YouTubers in the same niche, study their pattern and styles; simply learn their methods.
Top YouTubers in different niches: Gaming – PewDiePie and Markiplier are two of the top YouTubers, Fashion – Chriselle Lim is a Top YouTuber while in technology, the top YouTubers include Marques Brownley and Austin Evans.
After identifying all the above, you are on the right track to becoming a YouTuber and not just an ordinary one, but a successful one. Proceed with the following steps.
Create your YouTube Channel
Before you can be regarded as a YouTuber, you need a YouTube channel. To create a YouTube channel, you need a Google account, so you should create one if you don’t have beforehand. As soon as your Google account is set up and functioning, Navigate to YouTube where you will be asked to name your channel. If you have a business, it is advisable to use your business operating name as your channel name. If not, you should choose a YouTube name that will appeal to your audience, short and easy to remember, it should also reflect your personality and intents. All this will make your audience find you easily. After choosing your YouTube channel name, you will be asked to answer some questions, and you will also have to agree to the terms of service before being taken to your YouTube channel interface.
Once you are on your YouTube channel interface, it is time to customize and edit it. While doing this, there are a few things you need to take critical note of, and they are:
Your Channel Icon
This is to be placed in the channel icon box located at the top left of your channel interface. If you have a company, you should use the logo as your channel icon. If not, use an image that portrays your intents and appeals to your target audience properly. A good YouTuber will have a simple but elegant channel icon to serve as the channel identity.
Your channel art is a way to pull your channel out from the pool of channels on YouTube. YouTube will guide you through how to use your channel art, the required dimensions and the display preview on different devices including televisions and mobile phones.
You should be very careful when choosing your channel art will be. It is a better idea to use a simple pattern or design that further accentuate your brand’s identity. If you are using an image from the web, ensure to watch out for copyright restrictions. An excellent way to steer clear of a copyright lawsuit is to purchase the desired image from an image store such as Deposit photos or use a royalty and copyright free image from Freestock. Finally, log in to your YouTube channel form other devices so you can check how channel art looks like across different devices such as smartphones, televisions, desktops, and tablet. This is because they all show channel art using different dimensions.
The About Section
This section is a means for you to tell prospective clients about you. Your About Section should let readers know who you are, where you are, what you do, and how to reach you across other social media networks. Ensure you link every social network you are on to your about section. This will let your fan base come from different networks. If you have a company website, a personal website or blog, link it with your about section too. In
Make Some Videos
Yes, you can now shoot as many videos as you want. It is good to create contents that are engaging and of top quality. Be confident in yourself and have fun while shooting your video. You need to be happy while making your videos as your composure will go a long way to determine how your audience feels about the video.
Once you have created and uploaded a couple of videos, you should group them into playlists on your channel. Choose a Search Engine Optimization (SEO) friendly title for your playlist(s) as it will help you rank better in Google search results.
Having a playlist will encourage your subscribers to watch more of your videos since they will be provided with a list of other videos by you in the same series. That way, you video contents will look like episodes. Subscribers who have Auto-play active on their device can easily watch more videos from you without any extra effort from them.
Another reason you should arrange your videos in a playlist is so that you can decide whether to feature your playlists on your YouTube channel page or not. Apart from being able to arrange and categorize your video contents, you also have the liberty of selecting videos you want to receive more attention and showcase your creativity in how your videos are presented.
Share Your Videos
Although your videos will likely get traffic through searches, it will boost your traffic and views when you share your contents on other social networks. That way, your contacts on other social networks such as Google+, Facebook, Instagram, Twitter, LinkedIn, and Pinterest will be aware of your videos, watch it and will likely share with their contacts too especially if they are made from engaging contents.
If you are a business owner, you can include a video in your next email too so your email subscribers can be engaged and improve your YouTube page traffic.
Do data Analysis
As soon as you start uploading your videos, you should always check to see the level of engagement. Following your YouTube analytics will let you know for how long your audience is watching each video. This will help you measure whether your video length is ideal or not. Naturally, it is better to create short but engaging videos.
Stay Abreast with Your Audience Pool
Do not abandon your videos after uploading them. Follow-up on it for comments. Do well to respond to as much comment as possible. Contribute to conversations on your fan page as well. This will create a sense of belonging with your subscribers. It will also let your audience become more familiar with you and the brand you represent.
Staying engaged with your audience will also let you learn how you can serve them better. It is an opportunity to network when you respond to a comment.
Be Consistent and Dedicated
Once you have a YouTube presence, it is advisable to create a schedule for updating your channel videos and maintain consistency about it. However, do not be pressed to create contents just to have videos. Rather, create contents when you are sure they are good. A few, quality videos on your YouTube channel will guarantee better audience and followership than plenty videos without an audience.