As a YouTuber, setting up your YouTube channel and uploading videos to it is not all there is to be done. If your videos are not well optimized for search engines, then, it hasn’t achieved any primary aim. What this means is that there is a lesser chance of popping up when people search the web for contents like yours. Therefore, your videos should be appropriately optimized for search engines to earn as a YouTuber and also reach more of your target audience. However, you need to correctly understand the concept of Search engine Optimization before you can effectively make use of it for your YouTube channel.
What is Search Engine Optimization?
Search Engine Optimization (SEO), is the process by which traffic is driven to a website by making its contents appear whenever a keyword from them is used as a search query line. Such results are referred to as organic or earned results.
What is the YouTube data you need for YouTube channel Search Engine Optimization?
Before you can effectively carry out YouTube channel optimization, you need to understand YouTube stats which you will use to interpret whether your optimization is useful or not. The primary YouTube stats which are necessary for YouTube channel optimization are:
Views or total views refer to the total of the number of times your videos have been played. It is independent of how long it was played. It is evidence of creating good content and reaching your target audience. To see your YouTube views, scroll to your YouTube analytics dashboard.
Watch is the total amount of views multiplied by the average view duration. Your watch time is YouTube’s way of knowing whether your video is among those generating traffic for them. If yes, then, the rate at which your videos show up will increase to keep more people coming back to the platform. Your watch time is placed directly above the views section of your YouTube analytics dashboard.
Audience retention refers to how long visitors to the platform can watch your videos for. The average watch time for your videos is a way of telling if your videos are keeping the audience and for how long? At what point in time does the audience turn off the videos? If view time is short, what could be the problem? All these are questions your audience retention YouTube stat can provide answers to. Your audience retention tab is placed directly in front of the Watch Time tab in your YouTube analytics dashboard.
When YouTube selects the videos to display for search results, it considers five things. These are:
- The video title
- The video tags
- The video description
- The file name
- The playlist
It is how well these five components of a video are done that determines whether it will pop up when a search for its type of content is done. How well you rank is search results is dependent on these five factors, most especially, the tags.
Engagement refers to how many people have come across your YouTube videos and what was their reaction. Engagement is measured by video likes, comments, subscriptions, marking/unmarking as a favorite, etc. Having good engagement statistics is as important as having a high amount of views. It is what lets you know what your audience feels about the contents of your videos.
After understanding these basic YouTube stats that are important for YouTube channel optimization, you can now proceed to have better SEO ranking for your YouTube videos. For a more concise YouTube analysis of specific data, you can use tools such as Noxinfluencer. It gives you information about your channel in details all at once. Just visit Noxinfluencer, input your channel’s URL and all you need will be displayed in the twinkle of an eye. Some significant advantages of this are that it saves you time moving through your YouTube analytics dashboard and interpreting it. It also lets you see exactly how others who want details about your channel will view it.
How YouTube channel optimization is done
As stated earlier above, your video ranking in Search engine results is dependent on the title, the tags, description, file name, and playlists. We will be discussing how to use your keywords and other items in each of these determinant factors to rank higher in search engine results.
a. Keywords in title
In your title, use your keywords as early as possible. It is better to use your target ranking keyword for a video as the first word in the video title. You can easily link up with the rest of the title with a semicolon. For example, if the target keyword is ‘KETO DIET’, it is better used as KETO DIET: HOW TO MEASURE YOUR MACRO INTAKE than HOW TO MEASURE YOUR MACRO INTAKE DURING ETO DIET. The first will rank better and higher whenever the Keyword KETO DIET is searched for.
b. Include brackets and parentheses in your video title
Your video title should contain parentheses with attention seeking words in between them. This will help your audience feel your sincerity and dedication to giving them all there is to the video. For example, the video title “KETO DIET: HOW TO MEASURE YOUR MACRO INTAKE” can rank better if written as “KETO DIET: HOW TO MEASURE YOUR MACRO INTAKE (EASILY).
a. Use highly specific tags for your videos
Tags with keywords go a long way in keeping your videos ranked. However, tags do not need to be plentiful; it is, in fact, more effective when it is lower in number but specific in nature. Your first tag should be your Target keyword, the next 2-3 tags should be Alternative Versions of your target keyword, while the last 1-2 tabs should be Broader Versions of your main keyword which will just describe your video with more context. For example, if your main keyword is Sports pants, your tag list should probably look like:
SPORTS PANTS, SPORT PANTS MEN< SPORT PANTS WOMEN, SPORT PANTS CHILDREN, SPORTS, SPORT WEARS.
b. Push your videos to the suggested videos list
YouTube Channel Optimization is not only about coming atop in search results; it involves practically all that will improve your YouTube stats. And since you can get more clicks from being in the suggested videos list, why not go there as well? It lets YouTube narrow down the fact that your YouTube video is related to the one with similar tags. To rank in any channels suggested videos link, simply use the same tag as that video and you will find your channel listed right in the suggested videos list. If you need to extract the tags used by a YouTube channel for a video, you should check the video tags section of the page source code. All you then need to do is use some of the tags the video used. Make sure you copy them word for word.
a. Write a blog like video descriptions
Your video descriptions should be between the 100 and 200 words range. Wondering why you need so many words? Longer video descriptions will let the audience anticipate what is in there. It also gives you enough opportunities to play around with keywords related to it. Your video descriptions should highlight what the scope of your video without giving away the exact content. This will make your audience still want to watch the video to learn more about what you have highlighted in the description.
a. Video Engagement Signals
Including a lot of video engagement signals in your YouTube video is a way to increase audience interaction which translates to video engagement and in turn boosts search engine ranking. Examples of video engagement signals are: likes, shares, comments and subscribe. A study by Backlinko discovered videos with engagement signals receive more ranking than those without with comments being the most effective. At the end of your videos, you should include call-to-actions which will make your audience want to respond using any of the above-listed engagement signals. For example, you can simply ask them to let you know their opinion about a subject of discussion in your video.
b. Use thumbnails that stand out.
You should design thumbnails which will stand out and call the viewer’s attention to itself enough to be clicked. This will help your videos get more clicks, which will, in turn, translate to views, watch time and engagements. When designing your thumbnails, try as much as possible to make them compelling. You can do these by using colors which contrast with YouTube’s color. Examples are green, purple, blue, grey and any color which will stand out from the red, black and white used by YouTube. You should also ensure your thumbnails contain words which should not be more than thirty (30) alphabet characters. The words are better when they are the video’s title or close.
c. Increase your video time
As much as you do not want to bore your audience out, you also should not offer them short videos such that the contents are either rushed through or short, unexplained and inconclusive. A study has found that the average length of a video in the first page of YouTube search result is 13-14 minutes. This is all in a bid by YouTube to increase the amount of time a viewer will spend on the platform. As long as the contents are still relevant and making sense, your videos should be between 8 and 15 minutes in length.
Above are the keys to making your YouTube channel and videos rank better in Search Results while employing specific data readily available to you. Ranking your videos will boost your YouTube stats which will go a long way to motivate you since it is evidence of reaching your target audience and they are interested in your content.