Influencer marketing has evolved from posting sponsored content on social media to an entire segment of the marketing industry. As with any other business, new opportunities and challenges arise every day.
Unboxing videos are a brilliant way to boost your brand’s visibility and reach potential customers who would not normally see your products. It’s also a great way to generate content for your own blog or website, or as a stand-alone video on sites like Youtube.
Unboxers are people who film themselves unboxing new products, usually high-end gadgets such as electronics, toys, software, audio equipment, video game consoles, and so on. The viewers get a sneak peek into the product before it hits the shelves – which can be exciting for some people. Unboxing videos have been around for some time now but their popularity has skyrocketed in the last few years. There are millions of people watching these videos every day; from children interested in getting their first glimpse of favorite fictional characters to tech-savvy adults who want to know what’s inside that mysterious box before they buy it.
In this article, NoxInfluencer, a world-leading influencer marketing platform, selects the top 10 unboxing influencers on YouTube located in the United States. We recommend these unboxing influencers in a hope of helping brands boost their influencer marketing campaigns in 2022.
NoxInfluencer ranks the top 10 influencers based on the NoxScore calculated by Nox data brain for every creator on social media.
NoxScore is calculated by five dimensions: Subs&Channel growth, Video updated frequency, Video performance, Engagement Rate, Social media abundance.
Learn more about NoxScore: https://www.noxinfluencer.com/youtube/score/UCkUEzm9jCeEO2h0kb7R_PJA
- NoxScore: 4.25
- Impression: 1.87 million
- Est. Exposure per Video: 552 thousand
ShortCircuit has been unboxing and reviewing gadgets for the past ten years on his YouTube channel. He has more than 1.8 million subscribers, and his videos have accumulated over 290 million views in total. His unboxing videos are very engaging, and he has a highly loyal and engaged fan base. Most of his videos have a view count in the hundreds of thousands. He has a large, loyal following and his unboxing videos are very engaging. He has a highly recommended video style, and he reviews tons of products every year. His videos have a view count in the hundreds of thousands. He is a very accessible and personable YouTuber.
- NoxScore: 3.88
- Impression: 60 thousand
- Est. Exposure per Video: 12 thousand
Diecast and his friends at the Ministry of Diecast are one of the best unboxing channels. They review toys, collectibles, and other items. His channel has over 60 thousand subscribers, and the videos get up to 11 million views every month.
The Ministry of Diecast features videos of diecast models being built, painted, and displayed. It was Established in 2010 by Michael Lang, who has been building diecast models since he was 10 years old.
The Ministry of Diecast is dedicated to providing resources for model builders of all skill levels, with a focus on providing educational content and information about how to build and finish your own diecast models.
The channel also focuses on helping new modelers get started, as well as providing tips and tricks to help make the process easier.
- NoxScore: 3.84
- Impression: 432 thousand
- Est. Exposure per Video: 90.94 thousand
Ryan’s channel focuses on geeky pop culture, video games, and toys. She has over 432 thousand subscribers and can get almost 80 thousandviews every video.
Alexandria Ryan is a fashion, beauty, and lifestyle YouTuber, who started making vlogging in 2013. Posting videos about fashion, beauty, and lifestyle, with a focus on helping others look good, she has been able to build up a loyal following of more than 1 million people on social media.
In addition to her YouTube channel, Alexandria also has a blog where she shares her personal style journey, as well as offers tips for other women looking to improve their style.
- NoxScore: 3.64
- Impression: 61.1 thousand
- Est. Exposure per Video: 21.73 thousand
MelReads, created by a Melanin Queen, has over 1 million subscribers, and his videos get about 5 million views each month. He unboxes everything from toys to electronics. MelReads serves as her own producer and editor and is dedicated to providing a space for people of color to share their experiences with the world.
In addition to producing video content, MelReads hosts events in cities across the country, where attendees can engage with the channel’s community and meet other people of color.
- NoxScore: 3.64
- Impression: 278 thousand
- Est. Exposure per Video: 88.43 thousand
Britney Amber has over 278,000 subscribers and her videos get about 2 million views every month. She unboxes toys, collectibles, video games, and lots of other stuff.
As an American adult film actress and model, Britney Amber has appeared in more than 50 films since 2012. In 2013 she was named “Pornhub’s Top 10 Milf Performer” and earned a nomination for the “Best Actress” award at the AVN Awards.
Therefore, she is definitely suitable for adult sexy toy brands.
- NoxScore: 3.44
- Impression: 36.1 thousand
- Est. Exposure per Video: 27.73 thousand
Neon Cactus has over 36,000 subscribers. She unboxes all kinds of toys, video games, and other collectibles.
Neon Cactus is a YouTube channel created by Neon Cactus (also known as Alina) where she and her friends play, review, and talk about video games. It was started in 2015 and currently has over 260,000 subscribers and 4 million total views. Neon Cactus is also the creator of two other gaming channels: Pixelated Plaid and Thermo-Lore. She is also the lead writer for The Daring Book for Girls.
In 2013, Neon Cactus was invited to be a Vlogger on the Gaming Youtuber Channel on YouTube.
Since then, she has had many appearances in various media outlets including being interviewed by The New York Times, Kotaku, Collider, and News Week; and featured on Teen Vogue’s website.
- NoxScore: 3.33
- Impression: 12.5 thousand
- Est. Exposure per Video: 4.34 thousand
Swagglehaus has amassed nearly 13 thousand subscribers and his videos get about 1.45 million views in total. He unboxes all kinds of stuff, including toys, electronics, and video games.
Michael T. Morris created the Swagglehaus YouTube channel in May 2016 as a way to share his passion for board games with friends and family.
The Swagglehaus name comes from an inside joke between Michael and his wife, Melissa. When they were dating, Michael used to bring Melissa coins that were wrapped in paper Swagbucks coupons. As time went on, the coupons became less relevant, so Michael decided to cut them out and replace them with stickers that he could use as rewards for doing well at school or work.
- NoxScore: 3.31
- Impression: 187 thousand
- Est. Exposure per Video: 28 thousand
Locker Nuts has over 187 thousand subscribers. This channel unboxes all kinds of toys, video games, and collectibles.
Locker Nuts provides a great educational resource for kids. The channel offers videos about science, math, history and more.
The channel was started by two brothers (Luke and Lucas) who were inspired by the many videos that are available on YouTube but were not as well-designed or developed. Locker Nuts was created to fill this gap by creating and developing these videos in a way that encourages learning and exploration.
- NoxScore: 3.3
- Impression: 28.3 thousand
- Est. Exposure per Video: 12.64 thousand
Jen ASMR Unboxing has over 28,000 subscribers and her videos get about 50,000 views every month. She mainly unboxes toys and collectibles, but lately, she’s been unboxing electronics.
Created by Jen MacFarlane in February 2013, the channel focuses on ASMR videos, which are short, often silent videos that trigger a tingling sensation in the viewer’s scalp and skin.
- NoxScore: 3.26
- Impression: 47.4 thousand
- Est. Exposure per Video: 19.35 thousand
oliviadsalatte is a YouTube channel created by Oliva (aka Olivia de Jong) in 2011 and has been subscribed to by over 47 thousand fans.
Oliva was a big fan of food and cooking, but due to health issues she couldn’t really cook for herself. So she decided to start making videos about healthy and yummy food, hoping that her viewers would feel inspired as well!
In the beginning, Oliva was just making videos about healthy and tasty recipes. But as time went on she started to also make videos about cooking tips, new ingredients, and different kitchen tools. Nowadays Oliva makes weekly videos about healthy food, cooking tips, and other things related to food preparation.
As you can see, unboxing influencers are a diverse bunch. They use different styles, come from different backgrounds, and have different target audiences. When choosing your unboxing influencer, make sure that their style and tone matches your brand image.
Also, keep in mind that the unboxing videos are primarily about the unboxer and his/her experience with the product. The product itself may play a secondary role in the video, so don’t expect to see it in the spotlight. With that being said, unboxing influencers make great ambassadors for brands. Their audiences are usually highly engaged and willing to try new products. So if you are looking to boost your brand’s visibility, unboxing influencers are the way to go.