Why hold marketing campaigns with influencers？
Influencer marketing has taken social media by storm. More and more brands are seeking social media stars to help their business grow. Directing massive traffic to brands’ pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness.
Content creators on YouTube, Instagram, particularly TikTok nowadays, are getting into the influencer marketing craze by posting content and advertising various brands and personalities that they work with. For them, holding influencer marketing campaigns, as a win-win collaboration form, is one of the major means for them to monetize their art content.
Influencer marketing is no easier and high-return as expected before
Increasing marketing players rushing to influencers means decreasing the chance to win a precious marketing resource for everyone. Not commanding a deep knowledge of how to do an effective influencer marketing campaign will only let you get no conversion from social media.
NoxInfluencer, with the combination of smart influencer marketing analytic tools and professional teams with years of marketing experience, is developed with a mission to make all brands’ investments in influencers pay off.
Sort out influencer marketing campaign types
Before recklessly diving into social media or losing confidence in influencer marketing methods, let’s sort out commonly-used influencer marketing campaign types.
In this article, NoxInfluencer will present 5 types of influencer marketing campaigns that you can take part in. They are all necessary procedures you have to get through before you manage to raise your brand awareness and at last to earn some revenue from social media traffic.
1. Affiliate Marketing
If you are an e-commerce seller from Amazon, you might prefer looking for influencer affiliates to promote their products and services. Because such brands are budget-limited and eager to see the instant effects from influencer marketing campaigns. They don’t have enough patience to wait for long-path conversion while let brand awareness lifting first. Therefore, affiliate marketing can work for you in the following ways:
- First, affiliate marketing lets you promote products on your social media. OR,
- You can redirect users to the product’s website so that the brand can get more traffic and revenue from this interaction.
As a result, brands will compensate influencers for their promoting efforts on their social media.
However, bear in mind, brand affiliation is not much popular among most influencers. Sales affiliation will spend a lot of time. Sometimes it will waste energy and come to nothing. After all, being an artist is a more important thing for them.
2. Sponsored Social Media Content
According to cooperation cases on NoxInfluencer’s marketing platform, sponsored social media content is the most accepted collaboration form between brands and influencers.
Say you have a TikTok. You post amazing content on the platform; and now, a brand invites you to create a sponsored post about their brand on your TikTok. This is considered a sponsored social media content.
As mentioned before, more and more people are taking to social media rather than just blogs. So, if you have a large social media presence, then consider creating sponsored social media content. When you promote a product or service on social media platforms like TikTok, you’ll be compensated for promoting said product or service on your social media.
Therefore, sponsored social media content is not a strongly-sale-oriented marketing campaign, but a brand-awareness-increasing activity and is more audience-friendly promotion ways.
3. Sponsored Blog Posts
Believe it or not, blogs aren’t as irrelevant as one might think these days. Sure, blogs aren’t as popular as social media giants like Instagram, TikTok, the works, but they can still be sponsored by brands.
Here’s how it works: Brands can pay influencer bloggers to write a sponsored post on their blogs. From there, bloggers can write two different types of sponsored blog posts:
- A dedicated post talking solely about the brand, OR
- A post that offers discount codes for products and services provided by the brand.
People love free stuff. They especially love giveaways, since there’s an incentive for participating in such events.
So, consider creating a giveaway on your social media. Not only will people grow excited about the prospect of winning a prize, but they’ll also be willing to share your post with other users.
One of the easiest giveaway ideas to consider is the following strategy: If you’re giving away a prize, you can ask your followers to tag someone in order to be entered into the giveaway. Or, you can ask users to comment on your post to be eligible for entering your giveaway. Either way, whatever you give away as a prize is up to you!
5. Guest Blogging
Finally, as mentioned before, blogging is not dead. In fact, guest blogging still exists in the Internet landscape.
With that said, there are two ways to go about guest blogging:
- You can accept guest posts to your blog. In this way, not only will the guest blogger be willing to share your post to their social media, but you’ll also get traffic coming your way. This can be great brand awareness of your product or service. OR,
- You can submit your post to blogs and websites that best fit your niche. For example, if your social media revolves around football, then you can find sports websites and or blogs to guest-blog on.
Either way, guest blogging can be a great way to not only promote your brand but also collaborate with future friends and partnerships.
As you can see, influencer marketing can do wonders for your social media. Whether you incorporate one or more of these ideas, you’ll be sure to increase brand awareness and revenue. So, as a recap, consider the following strategies for influencer marketing:
- Affiliate marketing
- Sponsored blog posts
- Sponsored social media posts
- Guest blogging
Based on your own marketing objectives, choose one or several marketing forms that fit your brand most and you will have nice feedback from such a popular marketing method.
Needless to say, influencer marketing campaigns can connect you with your social media audience in more ways than one. As you work with influencer marketing in your marketing tool belt, not only will you raise more awareness about your own brand, but you’ll also grow a fanbase and create long-lasting relationships with companies.
We wish you the best of luck in your social media endeavors!