Social media marketing has become an essential strategy for businesses to connect with their audience and prospects. As of 2021, Statista reported that there were 4.26 billion social media users worldwide. This number is expected to increase to 4.6 billion in 2022 and 6 billion in 2027.
Businesses can no longer ignore the potential of social media marketing because of its growing popularity among audiences globally. Social media marketing is a great way to get your business in front of potential customers by connecting directly with them.
There are many different ways that you can use social media marketing for your business. Here are eight benefits of using social media marketing for your business today and in the future…
Benefits 1: Acquire customer easily
The most difficult and costly part of user acquisition is at the very beginning of the marketing funnel. There are always different ways to acquire new users, but for brands that are successful with social media marketing, SMM is the fastest way.
Brands that succeed with social media marketing are able to acquire customers quickly in this way. For example, if one of your brand’s videos goes viral on social media, or one of your hashtag campaigns garners explosive likes or shares, you are doing free advertising on social media, which saves millions of dollars that are usually used for Google ads or Meta Business.
Users are grouped into niche audiences based on the tags they receive, the channels they follow, and the topics they’re interested in. If you impress the right audience on social media, there are limitless users waiting to be acquired.
Benefit 2: Build trust with your audience
One of the biggest benefits of social media marketing is that it is a great way to build trust with your audience.
When you use social media to connect with your audience directly, you can build trust and credibility with your audience. When you are engaging with your audience regularly, they can see that you are a real person and not just a business.
It’s a way to easily post information about your business, products, or services and reach out to audiences directly. The types of social media marketing you use have a big impact on how effective it is for your business.
This can help you build trust with your audience and make them more likely to take purchase from you. Building trust with your audience can also help when you have to share negative news about your business.
Benefit 3: Create brand awareness
Another great benefit of social media marketing is that it can help you build brand awareness for your business.
When you plan your social media marketing strategy, you can use specific goals to help you decide which social media platforms to focus on. When creating your social media marketing plan, you can choose to focus on the platforms that will get you the most brand awareness.
Over time, brand awareness can lead to other benefits like more sales, or more leads. It’s important to create a plan with your social media marketing to increase brand awareness over time.
Benefit 4: Increase Customer Engagement
Another great benefit of social media marketing is that it can help increase customer engagement.
When you regularly use social media to talk to your audience, you can engage them and encourage them to become loyal customers. When you regularly post on social media, you are also making it easy for people to reach out to you. They can leave comments, ask you questions and reach out to you directly.
Benefit 5: Generate leads and sales
Another great benefit of social media marketing is that it can help you generate leads and sales for your business. During the process of acquiring customers and engaging with them on social media, potential leads and sales can also be gained.
Although social media marketing won’t directly increase your sales for you, it can help you get more leads. When you post your marketing messages and content on social media, you can reach more people than you would if you just had a website. When you get leads from your social media marketing efforts, you can turn them into customers and help boost your sales and revenue.
Benefit 6: Provide customer support
One of the biggest benefits of social media marketing is that it can help you provide customer support more easily.
A lot of brands have establish Facebook groups or WhatsApp groups for customers. Social media platforms provide a place for creating a community, connecting brands and customers. In social media community, feedback, negative or positive, from users can be heard in time by brands to deal with or improve their services.
When you are using social media to talk to your customers, you can provide customer support more easily. You can quickly respond to questions and get customer support online. You can also take advantage of tools like Facebook Messenger which make it easy to talk to customers.
Benefit 7: Help improve your user experience
Another great benefit of social media marketing is that it can help improve your user experience.
As said in benefit 6, brands can provide customer service to people directly and quickly. When you are using social media marketing, you can also direct your audience to provide feedback and reviews about your business.
In this way, customers are brought closer to brands. This can help improve your user experience because you are getting real customer feedback that you can use to improve your business.
Benefit 8: Boost your SEO efforts
Another huge benefit of social media marketing is that it can help boost your SEO efforts.
As social media usage increase, people’s search activities are conducted more and more on social media, as well as on traditional search engine, such as Google.
Per stats by Hubspot, over 54% of social media users tend to search product on platforms. If brands behave well in SEO on social media, they can obtain more organic traffic from social media.
When you post content on social media, you can use a variety of different strategies to help boost your SEO. When planning your social media messaging, you can add important keywords to your posts to help boost your SEO. You can also add your business website URL to help encourage people to visit your site directly.
Social media marketing has become an essential tool for businesses to connect with their audience and prospects. When you use social media marketing, you can use various strategies to help boost your SEO, generate leads and sales, and provide customer support. When you use social media marketing, you can also help improve your user experience and increase customer engagement. Social media marketing is a great way to get your business in front of potential customers by connecting directly with them.