Top 7 Social Media Marketing Tools for Your Business in 2022‍

The world of social media marketing is constantly changing. The tools you use today may not be the same ones you need tomorrow. Keeping up with the latest trends, tools, and strategies may seem challenging at times. 

So, how can you keep your social media marketing efforts organized and successful? The right social media marketing tools will get you the latest social trends, walk you through deep social marketing insight, and also streamline your social media marketing workflow to optimize your influencer marketing efforts. 

Keeping track of all the latest software and services can be difficult as they often come and go quickly. However, we understand that staying on top of things is necessary to stay competitive in any industry. The best way to do that is by creating a list of the most important social media marketing tools so that when something new comes out, you’ll know right away if it’s something you need or not. 

With this blog post, we will let you know about the top 10 social media marketing tools which will help you get hands-on in designing a successful marketing campaign for your business in 2022 and beyond.



NoxInfluencer is a comprehensive social media marketing software that integrates almost all aspects of social media marketing, especially influencer marketing. 

It streamlines marketers’ workflow of influencer marketing, covering influencer discovery, influencer relationship management, social marketing campaign running management, social media monitoring and report, and social media analytics.

With a database of over 20 million social creators across TikTok, YouTube, and Instagram, social media marketers can use its influencer search engine on NoxInfluencer to find any niche influencers they want to work with. 

Working as also a platform, marketers can publish campaigns on it and over 200 thousand verified creators will come to apply their collaboration offers. In the process of a campaign, influencer relationship management and social marketing performance monitoring and report can be done in one place.


  • Free: USD $0
  • Professional: USD $299/mo
  • Business: USD $499/mo
  • Enterprise: USD $669/mo (Annually Billed)


BuzzSumo is a social media management platform that allows you to find content from across the web, schedule and share it with your audience, and analyze their response. You can also use tools like Twitter lists and comments to create customized content. You can also see how each post is performing across different social media channels to see how it’s performing overall and what ROI (Return on Investment) you’re getting from it. Sumo is perfect for social media managers who want to have a clean, easy-to-navigate platform that can help them find content and track their social media performance. You can use their analytics to see how each post is performing across multiple social media channels, track the metrics of your different social media accounts, and find trends in social media analytics using their tools.


  • Free: USD $0
  • Pro: USD $99/mo
  • Plus: USD $179/mo
  • Large: USD $299/mo
  • Offer: 30-day Free-trial

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Sprout Social

Sprout Social is an all-in-one social media management tool that allows you to create and manage your social media accounts from one platform. You can use Sprout Social to create and manage your social media accounts like Facebook, Twitter, LinkedIn, YouTube, Instagram, and Google+. Sprout Social can help to schedule posts and manage your social media ads. 

This tool is especially useful for social media managers who want to have their social media accounts all in one place, or who want to be able to schedule and manage their social media accounts from one platform. 

There are also other useful features for social media managers like social media campaign tracking, social media insights, customer relationship management (CRM), and social media ROI tracking. 

These features make Sprout Social an all-in-one tool for managing your social media accounts and seeing how each post is performing across each social media channel.


  • Standard: USD $89/mo
  • Professional: USD $149/mo
  • Advanced: USD $249/mo

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Buffer is a social media scheduling tool that allows you to schedule posts across multiple social media accounts at once. Buffer develops a suite of tools for publishing, engagement, analytics, simple landing pages, and team collaboration. This tool can help social media marketers and teams work more efficiently and effectively.

With Buffer, users can create social media posts in bulk and then schedule them to be published at a certain time across multiple social media accounts. This is especially helpful for social media managers who want to manage their social media accounts from one place while also being able to schedule posts across all of their accounts at once. 

Buffer provides a variety of social media insights that allow you to see how your posts are performing across each social media account. The analytics widget in Buffer helps to optimize social media campaigns based on analysis of the key metrics. 


  • Free: USD $0
  • Essentials: USD $5/mo
  • Team: USD $10/mo
  • Agency: USD $100/mo

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Similar to other tools, Hootsuite also serves as a social media management tool that allows users to connect with multiple social media accounts from one platform. As a comprehensive platform, there are several features trusted by its clients: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

You can use Hootsuite to create posts across all of your social media accounts, schedule your social media posts, respond to comments, manage your social media accounts, and more.

It’s an all-in-one platform where users can curate and schedule content, and measure their marketing campaign ROI, among others.


  • Professional: USD $49/mo
  • Team: USD $129/mo
  • Business: USD $739/mo

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Crowdfire is an all-in-one marketing platform that allows you to create and manage your social media accounts from one place. 

The reason why Crowdfire could stand out from other social media marketing software is that it enables users to connect blogs, YouTube channels, and eCommerce shops and will create social media posts for every update you have on your sites.

You can use Crowdfire to create, edit, and schedule posts across multiple social media platforms. Crowdfire also has helpful social media insights that show you how your posts are performing across each social media account. 

Its analytics makes Crowdfire a great tool for social media managers who want to manage their social media accounts from one place while also being able to track their posts, comments, and metrics.

Pricing: Lifetime Free

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Oktopost is a business-to-business SaaS that is dedicated to helping businesses manage and broaden their social media presence and interact with the audience smoothly. 

Oktopost also has a social media calendar, from which a user can reschedule, edit, remove, or manually publish content.


Oktopost does not publish their pricing and keeps the details to private customers, as they mainly cater to B2B clients. Users who are interested can request a demo and learn further.

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Now that you know about the top 7 social media marketing tools, it’s time to figure out which ones you should use in your business. Before you make a final decision, you should try using different social media marketing tools to get a better sense of which one works best for you.

Once you’ve got a few platforms under your belt, you can start seeing which ones work better for your business. This will help you decide what services you should add to your social media marketing toolkit and which ones you should cut from your workflow.

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