As traffic becomes the new money in the marketing world, only building a site with blogs is not enough for brands to grow. Building brand awareness on social media and engaging with social users and influencers are more important.
Due to the unpredictable Google rank algorithm, organic traffic is harder to obtain. Fierce competition in digital advertising wipes out many brands with little ads budget. Seizing the social media marketplace by collaborating with social influencers is a new trend for global brands.
Influencer marketing can help you take this up another level to give you better brand recognition. Here are some ways to use influencer marketing effectively in 2022.
Understand Your Campaign Goals
After getting some experience with web development boot camp, find out how you can use those techniques in your campaign goals. You might have an idea to spread your brand across different social media platforms.
However, you want to weigh your options to find out what would be the strategy to accomplish this feat. You might have a few ways to make influencer marketing campaigns more effective.
Maybe you want to increase your reach through a brand influencer to bring more awareness to your product. You want them to market to your core audience to understand what you offer.
Another goal of yours might be to build relevancy. Does the audience feel connected to your product through the influencer? Good synergy can make the product more successful.
Does the influencer resonate well with others? If an influencer can drive them to take a specific action, it could work wonders for gaining site traffic, boosting conversion rates, and building social media followers.
What Type of Influencer Marketer Do You Need?
Do you need a celebrity who will help make the ideal post to get attention from a magazine or big-time blog? Maybe you want to reach out to their millions of followers to help your brand step up a few levels.
On the flip side, you have a small business starting to launch. You might want an influencer with 20,000 followers, but they’re loyal to a fault. It can help you gauge the market and build your 1,000 loyal buyers before taking your brand elsewhere.
When it comes to the following level of social media influencers, seeking micro-influencers with higher engagement rates has been a trend among American brands.
Also, collaborating with small influencers can give you a trial run to save money and help you find out your brand identity with a person who has quality followers. You can experiment with how people engage and buy your items.
Review The Influencer Before Reaching
Before reaching out to the candidate influencers you are interested in, it is suggested to review their channel and do social media analytics of their channel. Make a list of factors that affect the most to your influencer campaign performance and your brand for short and long-term goals.
- Do you think the influencer and their lifestyle fit with your mission statement?
- Is your target audience engaging on their platform?
- Would the influencer work with your budget?
- Have they enjoyed your product, and can they provide quality insight on it?
- Do you like their personality?
Always go through what you need in an influencer to help make things work. It’s not a simple transaction you want to get, but building a solid business relationship for longevity in your niche.
Maybe both sides can work on writing content together and see what’s the most effective. Have regular conversations to see their mindset and how they can provide quality service to your brand initiatives.
Moreover, conducting social media analytics, including YouTube, Instagram, and TikTok, is indispensable. Using a social media analytics tool is a recommended way. Tools, like NoxInfluencer, and Socialblade, support multi-platform analytics, including YouTube, Instagram, and TikTok.
Find Out How to Cross Market Social Media Channels
Also, you might work with more than one brand marketer. For example, you might want to write short blurbs for a Tik Tok. The influencer can do a 15-second pitch mixed with a trendy topic to help you catch the eyes of a younger audience.
Also, another influencer could do an IG live or create Instagram stories that would link back to your site to help you increase your engagement. Find out what social media channels work best for your brand to help you use your resource efficiently.
Influencer marketing grows with more data-driven results to provide personal experiences to followers.
Choose A Right Social Media Analytics Tool
No matter before, during, or after a marketing campaign, having a right marketing tool is the key to success. So is an influencer marketing campaign. Choosing a right social media analytics tool can help brands make the right marketing decision.
For example, NoxInfluencer, which is a one-stop influencer marketing tool, supports social media influencer analysis, video analysis, audience analysis, across three social media platforms YouTube, TikTok, and Instagram.
Moreover, it can offer a favor even after influencer marketing campaigns, as it can provide marketing performance monitoring reports for the campaigns launched on NoxInfluencer.